Elements of iconic design

摘录要点：

The seven ingredients in your signature dish:

1. Keep it simple/ Minimalist approach.
2. Make it relevant.
3. Incorporate tradition.
4. Aim for distinction. (Recognizable/ Shape/ Outline)
5. Commit to memory.
6. Think small.
7. Focus on one thing.

the alphabet of 'E' located in the negative space in electrical elements (By Josiah Jost, 2008)

the oak leaf (strength) + acorn (seed of knowledge) = school's status

A series of 3 sets of up and down strokes. (By Some One, 2003)

Replacing with the speech marks (By nido, 2001)

Make use of the French flag, but focuses on one relevant attribute of property - the open door, welcoming everyone in. (By Roy Smith Design, 2008)

  

Make excellent use of negative space.

“What you take away is just as important as what you keep,” said Katie Morgan, senior designer at 300 million.

Resources from Page 22 – 39. Logo Design Love: A Guide to Creating Iconic Brand Identities. David Airey. 2010. New Riders Voice That Matter.