Corporate Identity Design 2 & Brand Communication: Cinema Logo & Campaign Design

Corporate Identity Design 2 / Brand Communication / Final Project/ Cinema identity design/ Campaign design

喜欢电影的自己选了一个将近的题目。这次的功课以体验独特3D电影的精彩视觉享受为主题，用了anaglyph image中主要的红色与蓝青颜色为整体设计的特征，使用了重叠方式呈现让人一看就懂得的3D概念，搭配一系列特选的3D电影，使海报、明信片和其他物品等彼此的联系更进一步，为一间3D电影院定位。

Single Minded Proposition (SMP) 

Offer the best in 3D Digital Cinema Technology and a high quality viewing experience of exclusive 3D movies.   

Proposed Logo Design Requirement

The new logo will be conveying the essence of W Cinemax’s business activity – 3D films ; high and advanced quality viewing movie experience; Stylish and contemporary; Visually interesting & impactful; Legible in small & large scale for signage and promotional designs.

Proposed Event of the Campaign

3D SEEKER 3D Film Festival 2013

with the campaign themeline of x3 increase in 3D thrill!

It’s a 3D movie festival lasting three days which people can choose their favourite 3D films from the list of selected Threesome 3D Movies: 3 Best Blockbuster; 3 Best Animation and 3 Best Selected Films. In order to promoting the cinema’s 3D Viewing experience, 3D facilities and exclusive 3D films, the event invites you to seek greatest 3D films in your greatest 3D cinema! Highlights include 3D film-making seminar and meeting with directors, 3D theme exhibition, 3D interactive game and 3D short film-viewing.     

An anaglyph colour palette which provides a stereoscopic 3D effect in red & cyan and also bold typeface were chosen to embody this new brand’s values, benefits and conveying the SMP: Great 3D viewing experience combined with the confidence of the business entity.

W CINEMAX came to me with a specific insight, which the cinema was modern and offering 3D films with high technology equipment. Essentially, it was a distinctive cinema but there were certain aspects that it wanted to address and emphasize the characteristic of the business entity.  

 

After extensive research about some aspect of anaglyph graphic design and stereoscopic effects, I concluded that I should select the basic nature of 3D effect –overlapping of both layers red and cyan like the normal 3D glasses to present the alternative and easy recognizable 3D characteristic. This was the starting point for the project. 

To ensure it would work across all the required media I tested it. I tried it out to design different layout of the posters and using everything that could be considered for the event such as buntings, leaflet, badges and more. 

The logo and branding needed to address this, by working well (in photomontage) both on a large and small scale, final designs across the huge range of different media, from Prints, Ephemera to Vehicles – as well as Web & Digital.

上一次CID1的project未能完成得好，今回的CID2的project终于守得云开见明月了，可以令自己觉得自己的设计和审美有大进步! 有付出有努力过，正如一份功课做得好会有人知，有人欣赏。当成绩揭晓时候的心情，知道了自己有付出有成果，真的很开心。从讲师的评语是，SMP十分清晰，使用[3D]这个概念明显和颜色的感觉很抢眼，整体的campaign design不错，只是在Logo design和修饰方面还有进步的空间。希望保持着这态度和成绩继续加油。

Images, photos and information resources from 

http://www.inmagine.com/

http://www.impawards.com/

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.