Nokia Pure

早前在某杂志得知原来Nokia在2011年已拥有属于自己的字形设计。

重点记载：

• Pin-sharp colour screens of contemporary smartphones.
• Beautifully minimal, achieving harmony through simplicity.
• Recognizable shape to characters, useful on screen.
• Reflecting Nokia’s heritage in approachable, human design.
• Based on the idea of seamless, fluid motion.
• Sense of harmony between the different elements of the Nokia brand and design language.

“Nokia Pure is contemporary without being fashionable, which should give it longevity. It’s one thing drawing a beautiful letter, but another making a whole set work to a high quality. A coherent typeface is an essential part of a coherent branding strategy.”

延伸阅读：

resource from http://brandbook.nokia.com/blog/view/item62250/