Advertising Campaign 1: Promoting World Heritage Site - Penang (Part 2)

Creative Copy-writing/ Print ad/ Assignment

一份纯粹让自己习写 headline 和 body copy的功课，这也是考验语文和思考能力的作业。好彩有朋友纠正我语法上的错误，可以让我从中学习更多，尤其掌握使用优美的句子。

设计方面则使用回了Timeless Penang Campaign的那三份 print ads 而重做最后一部曲总结的杂志广告设计，而这张print ad的格式灵感是参考了Australia的“There's Nothing Like Australia” tourism campaign.

[Take a step into George Town, where the past lives on in the present

The old world charm of George Town, Penang invites you to explore now.

On the present day, George Town is still filled with buildings of yesterday that fully deserves to be appreciated.  Its remained old buildings are re-furnished into outlets such as heritage cafes and heritage mansions or hotels to fit the lifestyle of local people and visitors.  Old streets and alleyways, friendly people, and the unique local delights – it’s a most preferred venue for backpacker to indulge in the lifestyle of local community.

Whether it’s tasting a cup of inherited old Penang-style coffee in a heritage cafe, riding trishaw around the historic area of the town, enjoying the atmosphere of the local community lifestyle at a leisurely pace, or just paying a visit to the Peranakan Mansion to interact with local friendly folks, George Town offers you the lifestyle that you’re likely to get in touch with.

There is no better way to savour the heritage and lifestyle of Penang than through a real visit to here. Come and join us now in the historical George Town.     

Keep the best experience with you]

就象把时间花在记事簿和写blog，不过，在这科目里算还学习了一些有用的知识，也知道要当一位Copywriter真的很不容易。

Part of the lesson from Creative Copywriting to write a better copy for a print ad:

✓ Copy not only should be as simple as possible, but a clear focus on 1 selling point;

✓ Take note of your tone of voice and grammar in writing;

✓ The headline is the key element in print advertising,
✓ The headline should work in combination with the visual to get reader’s attention;  

✓ Body copy is designed to be read and absorbed;

✓ Taglines are short, catchy, memorable phrases used at the end of an ad to complete the idea;

✓ Slogans are repeated from ad to ad as part of a campaign or long term brand identity effort;

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.