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" Student, and lover of Art who have fallen deeply in love with classic fairy tales and Japan's beautiful aesthetic.! " in Penang, Malaysia. He earned an advance diploma in TAFE accounting at INTI College Penang and currently studying Graphic & Advertising at The One Academy Penang.

Sunday, April 22, 2012

Book Review: Designing Brand Identity: An Essential Guide for the Whole Branding Team



Category:Books
Genre: Arts & Photography
Author:Alina Wheeler


In this comprehensive and practical reference-book in branding communication, it is packed with useful notes and abundance of case-studies. I like the description and step-by-step explanation about strategy and planning so much. The case studies as detailed are insightful for the learners and the book picks up well-known international branding such as (RED), MoMA, and so on as case studies. Even some of the notes given by my lecturer are from this book.  

I came across this book in Popular bookstore, well, it’s quite expensive (indeed, around RM 200), but luckily the library of college did have this book on the shelves. I do enjoy reading this book and I am grateful it has helped my assignment and project along the way. If you love branding strategy or doing relevant identity design project like what I do, then this reference book is a must-read for you.        















Link to Amazon.com get to know more of the description and reviews for this artbook:

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