Corporate Identity Design 1 / Visual Identity & Branding/ Final Project/ Resort identity design
不知不觉，已经到最后一年的Corporate Identity Design 2 and Brand Communication课程，之前学期Corporate Identity 1的度假旅店logo设计project都完成了。大部分都是边学习边进步，学习了很多如何分析客户资料和设计好logo的知识，而最松了口气的是最后还是成功完成了整份作业，完成品的效果自己觉得还算满意。
整体设计的颜色以褐色为主，特显木雕设计与本地传统的味道，同时也是符合旅馆室内设计的色调。灵感取自马来木雕设计的图案，需给人一种豪华的感觉而融入了摩登和传统元素而制造出的象征，再来制造一系列文具可说是perfect match。
The logo is inspired by the Malay woodcraft and the culture of Malaysia. A woodcraft, earthy colour palette and natural flora woodcraft motifs were selected to present the identity of the resort (as it is closely similar to the interior design of the resort). It clearly portrays a luxury and 5-star identity of the resort. The design solution for the logo is complicated, but presents a one-of -a-kind resort personality across many different messages. It highlights each of the elegant elements with respective message. Overall, it gave a luxury and a bold balance mixture of heritage and modernity.
The colour is the most immediate form of non-verbal communication, and then it made sense that the combination of complicated style of logo with solid colour plays a key role in creating an instantly recognizable and differentiated identity. Because of the logo is in a complicated form, in order to make it stand out, therefore the design of stationeries layout is kept to simple and nice form. A4 letterhead, Name card, Envelope and Compliment Slip are included in the stationery set.
The resort brand identity considers the complete visual language. The final designs work across a variety of different media, ranging from corporate stationeries, and souvenirs to signage. Vandyke brown, pale orange and white colours are used for the rest of the brand communication to achieve consistent visual mood. The logo is distinctive and ownable, yet functional and long-lasting.
Applications into Website designs
wayfinding (signage design)
The traditional wood frame design of the logo is highly flexible and identity of the resort that could be adopted and used in creating resort’s signage with adding in modern pictograms.
I'm really happy about my works. This is the final project of Corporate Identity Design 1 during my third semester of second year study . It's about re-designing the logo of selected hotel - Golden Sands Resort. I didn't expect to work on such inspirational project but what I've achieved so far is like going through a lot of research analysis and refining stages in the logo design development process. Although it might not be perfectly produced, these are my works that I have used 14 weeks to create.
Images, photos and information resources from
http://www.shangri-la.com/en/property/penang/goldensandsresort
Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.
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