BEACH RESORT REBRANDING

New Branding Logo Design

Golden Sands Resort is a beach hotel with contemporary design and state-of-the-art features. The resort is providing 5-stars accommodation and facilities, selling an experience of relaxing, nature and vacation to guests. The logo is inspired by the Malay woodcraft and the culture of Malay. A woodcraft, earthy colour palette and natural flora woodcraft motifs were selected to present the identity of the resort (as it similar to the interior design of the resort). The design solution for the logo is complicated, but presents a one-of -a-kind resort personality across many different messages. Overall, it gave a luxury and mixed of traditional and modern style appearance.

Stationery Design 

The colours of the re-branding are finalized based on the colour palette of the interior design of the resort. The colour is the most immediate form of non-verbal communication, and then it made sense that the combination complicated style of logo with solid colour plays a key role in creating an instantly recognizable and differentiated identity.  Because of the logo is in a complicated form, in order to make it stand out, therefore the design of stationery layout is kept to simple and nice form. 

Print Ad Design 

Golden Sands Resort’s brand identity considers the resort’s complete visual language. The final designs work across a variety of different media, ranging from corporate stationery, print ad, and electronic direct mail to signage. Vandyke brown, pale orange and white colours are used for the rest of the brand communication to achieve consistent visual mood.

Electronic Direct Mailer (EDM)

Neat and nice layout to present the contemporary outlook of the resort.  

Signage Design 

The traditional wood frame design of the logo is highly flexible and identity of the resort that could be adopted and used in creating resort’s signage with adding in modern pictograms.

整体设计的颜色以褐色为主，特显木雕设计与本地传统的味道，同时也是符合旅馆室内设计的色调。灵感取自马来木雕设计的图案，需给人一种豪华的感觉而融入了摩登和传统元素而制造出的象征，再来制造文具还有宣传广告可说是一系列。这是一份在学院时候完成的project，当时还真是初接触品牌与设计学，怎样说也都是初学者的程度，直到毕业了我还没机会真正呈现这份作品。现在工作后渐渐了解市场设计，然后重新update这project，效果还真是不错，其实当时的这份作业算是挺好看的，看来要把它列入自己的portfolio之一。以前CID的project需要三个月时间搞掂，现在只要被‘丢’一份CID的project下来，长则给予三天时间完成，短则半天内就要交货。渐渐习惯了这种挑战。。。

My Behance: BEACH RESORT REBRANDING

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.

Self-promote Materials

Self-promote pieces/ Final Project/ Portfolio Showcase

It’s a good opportunity for me to create self-promote piece that led directly to work. I’ve created the self-promote print and web inspired by the directional signboards as the final project of this subject – Portfolio Presentation. The booklet with the A2 size poster of my project workflow is the single most effective piece of self-promote I have done, together with self-promote postcards and badges. 

Putting effort in designing to show my strategic planning process and selected online portfolios on display on my website, the new identity represents a new direction for me to stand up and get notice. It allows me to get to the bottoms of my ideas, explore different paths and also to be motivated.

WAYne Design

Advertising Campaign/ Corporate Identity Design/ Branding/ Photography/ Illustration/ Story-boarding 

两年在The One Academy Penang 的Graphic and Advertising课程快要结束。一直以来资料分析和CID还有广告学都是我的强项（算是吧），大部分设计都以简约的风格为主。说到设计心思，大概就是多读多看多吸收灵感和提升自己的审美观，然后再从自己的创意概念出发制作出属于自己的作品。平面设计里讲究美学、构图、颜色和字体设计，而广告设计注重于概念和商业需求，两方面都必须兼顾着。当然，还学习了关于纸张选材和颜色印刷的知识。其实，真正领悟到的是只要在能力、体力和时间许可下做出不丢人现眼还是满足自己的作品就已经很幸运了。若自己的作品有着最佳的视觉震撼力，那应该会是一种感动。

暂时网站：

WAYneDesign

WAYneDesign Facebook Page

BehanceShowcase Wayne y.m.h.

设计过程：

Portfolio Presentation: Self-promote print and web

Portfolio Presentation: Self-promote Print & Web

Self-promote pieces/ Final Project/ Portfolio Showcase

I’ve created my self-promote print and web inspired by the directional signboards and pictograms as the final project of this subject – Portfolio Presentation. Putting effort in designing this print to show my strategic planning process and selected portfolios display on my website. The new identity represents a new direction for me to stand up and get notice, hope it can works effectively to promote myself.

The readable logo is based on an appropriately selected typeface – Good Times, as it offers a kind of contemporary and confidently bold characteristic as to reflect of my works’ characteristic. 

Besides that, to enhance my concept of “directions” effectively, I add in the elements of directional signboards with different inforgraphic in black and white to present one-of-a-kind identity. I design it with a brief in hand and the objective is to promote myself as a passionate and practical designer who always indulges my works by organizing and systematic planning to offer the best art direction to clients.     

This is by far my favourite branding project. I develop the self-promote project in an attempt to better understand of my own works and characteristic.  I like the simple and innovative design. I’m also happy with how the idea came out of ‘offering directions’ and element of directional signboards with mind-mapping of workflow to show the process of how I complete my inspirational portfolios.

An A2 workflow of mind-map poster that can be folded down into A5 is designed together with the promotional booklet to present my portfolios. It considered as effective as it is portable and easily to be kept. And it just shows off my creative ability. 

The selected portfolios ranging from advertising to storyboard appear in the booklet. The booklet features short caption and information about the inspirational projects.

Behind all of these artworks is a struggle of hard work and perseverance. Of course I thoroughly enjoy the process and I’m glad to complete this project with the help from a close friend.

Please access to my FB fan page https://www.facebook.com/waynedesign9  or my website  http://wayne.belushley.com/index.html  for more details of my portfolio showcase and my profile.  

Book Review: Designing Brand Identity: An Essential Guide for the Whole Branding Team

Category:	Books
Genre:	Arts & Photography
Author:	Alina Wheeler

In this comprehensive and practical reference-book in branding communication, it is packed with useful notes and abundance of case-studies. I like the description and step-by-step explanation about strategy and planning so much. The case studies as detailed are insightful for the learners and the book picks up well-known international branding such as (RED), MoMA, and so on as case studies. Even some of the notes given by my lecturer are from this book.  

I came across this book in Popular bookstore, well, it’s quite expensive (indeed, around RM 200), but luckily the library of college did have this book on the shelves. I do enjoy reading this book and I am grateful it has helped my assignment and project along the way. If you love branding strategy or doing relevant identity design project like what I do, then this reference book is a must-read for you.        

Link to Amazon.com get to know more of the description and reviews for this artbook:

http://www.amazon.co.uk/Designing-Brand-Identity-Essential-Branding/dp/0470401427/ref=dp_ob_title_bk/277-2432883-7616708

Corporate Identity Design 2 & Brand Communication: Cinema Logo & Campaign Design

Corporate Identity Design 2 / Brand Communication / Final Project/ Cinema identity design/ Campaign design

喜欢电影的自己选了一个将近的题目。这次的功课以体验独特3D电影的精彩视觉享受为主题，用了anaglyph image中主要的红色与蓝青颜色为整体设计的特征，使用了重叠方式呈现让人一看就懂得的3D概念，搭配一系列特选的3D电影，使海报、明信片和其他物品等彼此的联系更进一步，为一间3D电影院定位。

Single Minded Proposition (SMP) 

Offer the best in 3D Digital Cinema Technology and a high quality viewing experience of exclusive 3D movies.   

Proposed Logo Design Requirement

The new logo will be conveying the essence of W Cinemax’s business activity – 3D films ; high and advanced quality viewing movie experience; Stylish and contemporary; Visually interesting & impactful; Legible in small & large scale for signage and promotional designs.

Proposed Event of the Campaign

3D SEEKER 3D Film Festival 2013

with the campaign themeline of x3 increase in 3D thrill!

It’s a 3D movie festival lasting three days which people can choose their favourite 3D films from the list of selected Threesome 3D Movies: 3 Best Blockbuster; 3 Best Animation and 3 Best Selected Films. In order to promoting the cinema’s 3D Viewing experience, 3D facilities and exclusive 3D films, the event invites you to seek greatest 3D films in your greatest 3D cinema! Highlights include 3D film-making seminar and meeting with directors, 3D theme exhibition, 3D interactive game and 3D short film-viewing.     

An anaglyph colour palette which provides a stereoscopic 3D effect in red & cyan and also bold typeface were chosen to embody this new brand’s values, benefits and conveying the SMP: Great 3D viewing experience combined with the confidence of the business entity.

W CINEMAX came to me with a specific insight, which the cinema was modern and offering 3D films with high technology equipment. Essentially, it was a distinctive cinema but there were certain aspects that it wanted to address and emphasize the characteristic of the business entity.  

 

After extensive research about some aspect of anaglyph graphic design and stereoscopic effects, I concluded that I should select the basic nature of 3D effect –overlapping of both layers red and cyan like the normal 3D glasses to present the alternative and easy recognizable 3D characteristic. This was the starting point for the project. 

To ensure it would work across all the required media I tested it. I tried it out to design different layout of the posters and using everything that could be considered for the event such as buntings, leaflet, badges and more. 

The logo and branding needed to address this, by working well (in photomontage) both on a large and small scale, final designs across the huge range of different media, from Prints, Ephemera to Vehicles – as well as Web & Digital.

上一次CID1的project未能完成得好，今回的CID2的project终于守得云开见明月了，可以令自己觉得自己的设计和审美有大进步! 有付出有努力过，正如一份功课做得好会有人知，有人欣赏。当成绩揭晓时候的心情，知道了自己有付出有成果，真的很开心。从讲师的评语是，SMP十分清晰，使用[3D]这个概念明显和颜色的感觉很抢眼，整体的campaign design不错，只是在Logo design和修饰方面还有进步的空间。希望保持着这态度和成绩继续加油。

Images, photos and information resources from 

http://www.inmagine.com/

http://www.impawards.com/

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Corporate Identity Design 1: Design Hotel Corporate Identity and Way Finding

Corporate Identity Design 1 / Visual Identity & Branding/ Final Project/ Resort identity design 

不知不觉，已经到最后一年的Corporate Identity Design 2 and Brand Communication课程，之前学期Corporate Identity 1的度假旅店logo设计project都完成了。大部分都是边学习边进步，学习了很多如何分析客户资料和设计好logo的知识，而最松了口气的是最后还是成功完成了整份作业，完成品的效果自己觉得还算满意。

整体设计的颜色以褐色为主，特显木雕设计与本地传统的味道，同时也是符合旅馆室内设计的色调。灵感取自马来木雕设计的图案，需给人一种豪华的感觉而融入了摩登和传统元素而制造出的象征，再来制造一系列文具可说是perfect match。

The logo is inspired by the Malay woodcraft and the culture of Malaysia. A woodcraft, earthy colour palette and natural flora woodcraft motifs were selected to present the identity of the resort (as it is closely similar to the interior design of the resort). It clearly portrays a luxury and 5-star identity of the resort. The design solution for the logo is complicated, but presents a one-of -a-kind resort personality across many different messages. It highlights each of the elegant elements with respective message. Overall, it gave a luxury and a bold balance mixture of heritage and modernity.

The colour is the most immediate form of non-verbal communication, and then it made sense that the combination of complicated style of logo with solid colour plays a key role in creating an instantly recognizable and differentiated identity.  Because of the logo is in a complicated form, in order to make it stand out, therefore the design of stationeries layout is kept to simple and nice form. A4 letterhead, Name card, Envelope and Compliment Slip are included in the stationery set. 

The resort brand identity considers the complete visual language. The final designs work across a variety of different media, ranging from corporate stationeries, and souvenirs  to signage. Vandyke brown, pale orange and white colours are used for the rest of the brand communication to achieve consistent visual mood.  The logo is distinctive and ownable, yet functional and long-lasting.

Applications into Website designs

wayfinding (signage design)

The traditional wood frame design of the logo is highly flexible and identity of the resort that could be adopted and used in creating resort’s signage with adding in modern pictograms.

I'm really happy about my works. This is the final project of Corporate Identity Design 1 during my third semester of second year study . It's about re-designing the logo of selected hotel - Golden Sands Resort. I didn't expect to work on such inspirational project but what I've achieved so far is like going through a lot of research analysis and refining stages in the logo design development process. Although it might not be perfectly produced, these are my works that I have used 14 weeks to create.

Images, photos and information resources from 

http://www.shangri-la.com/en/property/penang/goldensandsresort

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Book Review: The Graphic Design Exercise Book

Category:	Books
Genre:	Arts & Photography
Author:	Carolyn Knight & Jessica Glaser

This book turns out to be a great read for those students who are taking graphic and advertising course simply because of the detailed explanation of selected creative briefs and case studies.

It manages to hook the reader from the very first page of introduction with offering advice on how to develop portfolio and hints in particular inspiring projects.

The book is divided into five different sections: packaging, visual identity and branding, page layout, music graphics and screen-based design. This book brilliantly attract me through each case study with the explained brief.  Readers clearly know what has to be achieved in defining the target market and understanding of the requirements. Each brief is illustrated with reference material. Readers also get to know the design development, solution and at the end you realized a project has to go through a lot of research and stages of design challenges. You may likely be interested to know more knowledge of visual graphic, visual identity palette, typographic setting, colour mood and exploration of various ideas as well as how to maintain strong visual connections across different applications.

The case studies and example portfolios may be pretty inspiring and useful for students. Nevertheless, the Graphic Design Exercise Book with reading list and glossary for referring for each 5 section will be a good resource for self-study.

Link to Amazon.com get to know more of the description and reviews for this artbook:
http://www.amazon.com/Graphic-Design-Exercise-Book/dp/1600614639