New Branding Logo Design
Golden Sands Resort is a beach hotel with contemporary
design and state-of-the-art features. The resort is providing 5-stars
accommodation and facilities, selling an experience of relaxing, nature and vacation
to guests. The logo is inspired by the Malay woodcraft and the culture of
Malay. A woodcraft, earthy colour palette and natural flora woodcraft motifs
were selected to present the identity of the resort (as it similar to the
interior design of the resort). The design solution for the logo is
complicated, but presents a one-of -a-kind resort personality across many
different messages. Overall, it gave a luxury and mixed of traditional and
modern style appearance.
Stationery Design
The colours of the re-branding are finalized based on the
colour palette of the interior design of the resort. The colour is the most
immediate form of non-verbal communication, and then it made sense that the
combination complicated style of logo with solid colour plays a key role in
creating an instantly recognizable and differentiated identity. Because
of the logo is in a complicated form, in order to make it stand out, therefore
the design of stationery layout is kept to simple and nice form.
Print Ad Design
Golden Sands Resort’s brand identity considers the resort’s
complete visual language. The final designs work across a variety of different
media, ranging from corporate stationery, print ad, and electronic direct
mail to signage. Vandyke brown, pale orange and white colours are used for the
rest of the brand communication to achieve consistent visual mood.
Electronic Direct Mailer (EDM)
Neat and nice layout to present the contemporary outlook of
the resort.
Signage Design
The traditional wood frame design of the logo is highly
flexible and identity of the resort that could be adopted and used in creating
resort’s signage with adding in modern pictograms.
整体设计的颜色以褐色为主，特显木雕设计与本地传统的味道，同时也是符合旅馆室内设计的色调。灵感取自马来木雕设计的图案，需给人一种豪华的感觉而融入了摩登和传统元素而制造出的象征，再来制造文具还有宣传广告可说是一系列。这是一份在学院时候完成的project，当时还真是初接触品牌与设计学，怎样说也都是初学者的程度，直到毕业了我还没机会真正呈现这份作品。现在工作后渐渐了解市场设计，然后重新update这project，效果还真是不错，其实当时的这份作业算是挺好看的，看来要把它列入自己的portfolio之一。以前CID的project需要三个月时间搞掂，现在只要被‘丢’一份CID的project下来，长则给予三天时间完成，短则半天内就要交货。渐渐习惯了这种挑战。。。
Disclaimer: These student projects have no affiliation with
the brand name and the artworks on display are solely for educational purpose
only.
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