穿越

Lacoste – Timeless, The Film 

好久没有类似的广告了，是一则来自Lacoste的服装广告，透过男女主角在火车站的邂逅到最后地铁里的相遇，是跨越时代的浪漫爱情！由三十年代开始，男主角经过一个车厢代表一个年代，从30s 的经典电影；40s的战争时代；50s的retro；60s的花样年华；70s的改革；80s年代的rock and roll， 90s的褐色系列，两位主人翁身上的穿着、打扮、服饰和场景一直改变着到现在。自然而然品牌也随着时代演变成今日符合大众的品味与爱戴，最刻苦铭心依然是广告里头一见钟情的爱情故事，穿越时空的科幻爱情故事看来是目前大家都爱的故事吧。

（感觉上广告中的男主角好像美国队长XDD）

日本的歌舞青春

POCARI SWEAT Dance 

发现一支来自日本的舞蹈从网络上流行起来，是一首舞动节奏的运动饮品广告曲。但比较吸引我的是那电子音乐的旋律，几乎听上瘾了，重复播放了那些视频好几次。。。尤其身穿日本校服的少年少女到巴黎的街头和各个旅游景点舞动一番，带来的活力感觉还真是挺棒。广告系列还有好几款，学生们的樱花树下呈现舞蹈，又或者还是在教室外、天台、体育场和泳池中等，舞蹈的场面令人联想到这就是日本的High School Musical，展现了时下年轻人热爱运动的青春活力。嘿，这支激励运动舞是不是也很适合用来宣传东京奥运的到来？

Dumb Ways to Die

Dumb Ways to Die（<--- click）,  一首来自于Metro Trains呼吁民众在列车站时需要小心注意自身安全的MTV广告歌曲。MTV是讽刺又滑稽，而那轻快的旋律几乎可以让人忍不住听了再听。

延伸搜查：

http://dumbwaystodie.com/

1984

创意广告有两种：幽默有趣的还是催泪感动的。不过，还有第三种的存在着，那是以电影为概念出发的广告，那会是非常重本和大制作。

这是在1984年第一款苹果电脑上市的电视广告，以那年1984年来命名，以隐喻的故事来传达一种类似在电脑科技领域中有了新改变的讯息。这可是为了一份广告学的功课而让我庆幸发现它的存在。这么一个赢得多奖项的广告，的确值得一提，怎样说任何广告学的学生都有需要阅读关于这广告的报导文章。

听说“1984”是20多年前一部非常轰动的电视广告。广告的开始是某个不知名的机械未来世界，广告中的神秘首脑企图将一群受控和看似提不起劲来的新人类洗脑，紧张期待的画面渐渐逼近，直到救星降临挥斧击碎荧幕，然后人们从中得以真正的醒觉。然后，广告中出现了旁白者的话，“On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984."”，是新产品的出现改变了未来，这一改变扭转了局势，看来我们都感受到了。脚踏实地盲目跟随社会的脚步有点叫人觉得沉闷，不过，要是有某股外来强大的力量，人们的生活就会有历史性一刻的全新改变。

这广告也是Ridley Scott导演的代表之作。说这广告的拍摄风格，若观赏过Ridley Scott导演的两大电影作品-《ALIEN》和《BLADE RUNNER》的话，多少也会觉得对此广告有着似曾相似之感。

延伸阅读：

“1984” – The famous Super Bowl Spot

1984- Wikipedia 

Making of Macintosh 1984 Superbowl Ad 

D & G Fragrance Anthology (2009)

Here’s a creative copywriting assignment that I’ve done for a print ad analysis. I’m still kinda new to perfumes and I purposely choose the D & G Fragrance Anthology (2009) as the topic of my research on account of I’m quite interested in the perfumes and decided to know more about this series of perfumes.  Yes, I have heard of it, but never really read about it. I really love the tv commercial (<---click) and print ads.  The products are absolutely awesome in term of the design and the fragrances.

Perfumes appeal more to psychographic segmentation. Most of the perfume brand companies are designing their perfumes for specific socioeconomic classes, lifestyle and personality. Most of the perfumes, target individuals, especially educated, socializing and fashion conscious women and men, who want to be distinctive from others, and are confident in their lives.    

There are eight fragrances in this series of D & G Fragrance Anthology that D&G intends to answer the fundamental human question: “Who am I? Who do I want to be?”  By making use of the selected Tarot cards as the numbers and names of the perfumes, it tends to let consumer to think, to choose and to discover of their own identity and destiny. Five fragrances are being selected and emphasized through the print ad, the fragrances are 1 Le Bateleur (the Magician/ The Fool), 3 L’Imperatrice (the Empress), 6 L’Amoureaux (the Lovers), 10 La Roue de la Fortune (Wheel of Fortune) and 18 La Lune (the Moon). The products have strong brand preference and loyalty. In short, the target audience relates to the confidence of the advertisement and the desire to acquire the distinctive personality each fragrance offers. The fragrances encompass emotions such as triumph, pride and desire to build confidence. 

The advertisement features six supermodels of three 90s’ well-known female models (Naomi Campbell, Claudia Schiffer and Eva Herzigova) and three much younger up-and-coming male models (Noah Mills, Fernando Fernandez, and Tyson Billou). Eva Herzigova was getting in touch with Fernando Fernandez to portrait as the Lovers. Tyson Billou was standing at the left alone to represent the Magician. Claudia Schiffer, Naomi Campbell and Noah Mills were sitting at the front line side by side to represent the Empress, the Moon and the Wheel of Fortune.

The print advertisement has utilized a simple major colour mood consist of different skin colour of the models that suggests all people no matter who you are, you have the right to deserve your recognizable personality and the grey colour is used as the plain background. The nice and simple background colour scheme associated with the five different fragrances’ colour which are colourful, as the colour scheme standing out one by one from light blue, pink, green, indigo until yellow colour. The colour scheme of the fragrance appeals to the viewers and suggests that each fragrance represents different unique attribute and personality. The overall feeling of print advertisement is like the supermodels the viewers that buy the fragrance can be confident and aspired, not to mention to suit their distinctive personality.

The six supermodels are in their attractive pose with their eyes looking at the front and at the viewers. Their cool gaze shows that they are not only confident but also satisfied with what they have and proud to be their own selves. I like the boldness of it using naked models in the print ads, somehow it delivers a kind of confident to viewers that using the perfumes will ensure you to gain confidence and fulfill your esteem needs. It’s attractive and gorgeous sex appeal; interesting and engaging visual; simple layout and nice composition. The print ad is quite effective in the planning of visual hierarchy to convey the message step by step from idea to products.

However, at the moment, frankly to say that I can’t afford to purchase any 1 of them.  By the way, since I've just done my research about it, I can’t wait to get 1 of them or a special edition collectible package of 5 perfumes together that my friend has already owned it. Perhaps can I just wish for a 10 La Roue de la Fortune or  a 18 La Lune as a Xmas present of this year? lolz

永恒不变

John Lewis Never Knowingly Undersold TV Advert 2012

黑白电影与3D电影; 印象派的画作和抽象画的作品; 舞会和酒吧; 书信与电邮;还有时间与空间。两个时代左右并存的奇幻感令人着迷，又或者对男女主角分别在自己的时空下与对方交往，度过苦与乐的日子，感受到热情与挣扎而有所感触？

的确有种似曾相识的感觉，曾经看过象这样的爱情电影，穿越时空的爱人还是一对情人爱在不同的时代里。不用多说，对品牌永恒不变的爱意如同广告中（<---click）呈现的爱情故事，随同背景音乐“Never Tear Us Apart”，我早就已经禁不住投入在其中了。

延伸阅读：Never Knowingly Undersold - our 2012 TV Advert

DISCLAIMER: These videos, wallpapers. photos, artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

My Attraction for the Commercial Video

Organ Donor Foundation: Leila (<---click)

Recently I have just come across an award winning commercial called ‘Leila’ by Organ Donor Foundation of South Africa. The idea of the commercial is quite brilliant. The storyline of the commercial is about a little girl dressed in white walks over a highway to lay down on the road next to a motorcycle driver who was just in a fatal accident. The commercial ended with the main message of ''If you're not an organ donor when you die, you take someone with you.''

My liking for this commercial actually began out of sympathy for the innocent girl in the story. I feel great sympathy for those of the people waiting the organs which they require them for surviving. One person to be organ donor, he or she can save others or as many live as possible, here is the main message of it.  The commercial tells us that if you are an organ donor, you’re actually giving ill people a chance to have a life that was never possible before.

As I mentioned early, one of the thing attracts me of this commercial is the sentimental and emotional approach. The plot of this commercial is not really straight forward, but simple to interpret, it is created to evoke a deeper meaning in the mind of the viewer. A good and memorable commercial should touch the essence of humanity.

Besides that, the direction of this commercial is good. Instead of the idea and message, another element that makes this a good commercial is the selected song. Not only the story, but the selected song plays a significant role to present the whole story of it. The sentimental song of ‘Use Somebody’ is definitely the most appropriate song for this commercial. Of course when I searching more information of this commercial, more things I have found. Besides of this, the song also being featured in a MTV video (<---click). 

(I think this commercial review should enough for my assignment...)

Further reading: The Inspiration Room

DISCLAIMER: These videos, wallpapers. photos, artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

McDonald's: Flashback

"More than of its menu. That’s the value of McDonald." 

It’s a sentimental commercial  (<--- click) with a nice concept and good execution. It emotionally connects to particular audiences and made it reminiscent of all the past moments you have spent in McDonald restaurant. It can be effectively touching. When I was a kid, I used to have Happy Meals for getting those collectible toys and now as an adult, I still spending my time in McDonald to have fun or unforgettable moments with friends and family.   

The commercial begins with an old couple at McDonald restaurant, when the old man bought the sundae, the whole scene turning to show when they were young, they used to enjoy their dessert in the restaurant, just like a flashback of sweet moment. Different customers ranging from a group of friends to individual till a lovely family, all of them used to having their meals in McDonald restaurant, now they also have their sweet moment in the restaurant too, in which somehow indicating they are the loyal customers from the past until present.

There’s not much plot in the first place. The story quite common and doesn’t have much new and creative material to bring on the screen. However, the emotional benefits are much more important than the offering of physical things.

Another thing that is most attract me is the song in this commercial - 'Older Brother' by Pepper Rabbit. It's really a good emotional song that connects with the plot to present the whole commercial.   

DISCLAIMER: These videos, wallpapers. photos, artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

Tokyo Disney Resort Commercial

"We came here together. And once and forever. Where all of our dreams come true.
A dream is a wish your heart make. And so you have one too. And now we’re here together..."

很喜欢这以日本漫画(manga)风格storyboard呈现的三十秒Tokyo Disney Resort广告。

喜欢它那童话梦幻般的故事情节还有那浪漫似的音乐，

一首以不同开场的灰姑娘主题曲。

无论是少女与她心爱的男生第一次邂逅还是在迪士尼乐园举办浪漫的婚礼，王子与公主般的爱情故事都会让大部分童话迷心醉。想必有些人都曾会有如此美梦般的幻想吧， 我就是其中一个了xD 当发现这广告时，心情是兴奋的。 不过，有如我朋友说， “这么完美的故事，不容易发生啦。不过，别连幻想都没有咯~ :3”

这广告让我回想起了自己上过一堂Ad Visual的课，如何画出儿童、少年、中年和老年人之间的区分。这部广告就有着很好的例子。看了这广告好几次，好像看上瘾了xDD

DISCLAIMER: These videos, wallpapers. photos, artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

以字体设计出发的广告

很喜欢这宣传语言课程的EF-Live The Language系列广告的概念，只是简单似的以各不同国家语言的文字和拍摄的画面来呈现各代表的意思，有种深入文化的观感，格外的感受到每一选用的字体特征和带出的讯息。当中除了有熟悉的字体设计外，例如Parisian，Mr. Dafoe, Neutraface等，还加入一些设计原素使讯息和图片更进一步有联系。

虽然强调字体的象征，但实际上，没有美丽的图片以作搭配，就不可能构成完美的组合。看完后，个人觉得最有感觉的是以巴黎为背景的版本广告(<--- click)，从中不仅可看到拍摄的名胜景点，画面真的很美，字体的设计又好看，大部分是注重于Script和Hand-writing之类型的字体设计，而且还加入了交换生和当地人邂逅的爱情故事，真叫人不禁看了数次。

不过说起Parisian，这可是在众多typefaces中，Palatino和Bodoni之后我个人很喜欢和觉得美的typeface。

图片取自EF-Live The Language面字书网页：

https://www.facebook.com/#!/EF

延伸阅读设计师与参考网站：

www.albinholmqvist.com

DISCLAIMER: These videos, wallpapers. artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

鐵達時 Time Is Love 2011 电视广告

~个人联想~

1. 有时候，其实我们也有一种想要舍弃但却舍不得的感觉，放不下的事情还是无法忘记的人，不是吗？因为时间匆匆地溜走，心情来不及改变，对感情置疑…

2. 时间停留的地方，爱情在心中的烙印，人要如何才能彻底忘记所有的伤痛?

3. 有些歌曲不会因为时空的阻隔而令人不爱，可见梅艳芳的"似水流年"与这爱情小品搭配一起, 窩心又浪漫的旋律酝酿出如此那么有意思与温馨浪漫的广告 (<-- click to watch)。

“黑胶，漫画”

“单车，篮球”

“我暂时称这个客户为[杂物小姐]，

因为她要卖掉的东西实在太杂乱。。。”

广告中的故事讲述女主角无法忘记前男友而逐渐将其物品一样接一样寄卖在二手货商店老板那儿。从最初的黑胶和漫画到乌龟和"废纸"，从女主角在这三年间所要卖掉的物品，商店老板渐渐对女主角有了感觉，从好奇至暗恋再到妒嫉甚至最后提起勇气向女主角表明自己的心意。最后一幕体现了复杂犹豫的心情，那是女主角的愁绪，她的烦恼持续了三年，对前男友的思念依然还保留在最后的一样物品当中-手表。

一段类似小说的爱情故事短片，我们可以从中猜测女主角经历的事情和她的心情，还有男主角痴痴地守候与等待。知道商店老板特别为她保留与收藏舍弃的物品，"杂物小姐"心里一定非常感动。

“但为何你的心还挂在手上。。。”

DISCLAIMER: These videos, wallpapers. photos, artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.

Match.com - "She Began to Dance" Ad

这样的邂逅可能是令人最难忘。 

昨晚我从面子书上看到有人分享此短片(<-- click)，之后在网上和Youtube搜寻后，发现原来是Match.com的广告。广告中的曲子'She Began To Dance' 真的很好听，广告中的爱情故事也设计得很温馨浪漫，就像歌舞剧电影中戏剧性的一幕。男主角在列车站的一边对着另一边的女主角弹着吉他歌唱自己的心情。

最令人惊喜的是广告之后还有一段由旁白者唱出的MV (<--)，内容则是讲述那一对情侣的第一次约会。

这样的爱情故事蛮浪漫的。

Fashion

很喜欢这广告，有如回忆，让人一次过回顾每一年代流行的服装，仿佛穿梭时空回到某个年代。无论服装，时尚还是舞蹈和场景，都让我控制不住看了很想再看（超享受的），也许会让你联想到多部以不同时代为背景的电影中的服装设计。短短几分钟的广告，舞蹈和潮流的演变，穿着的品味和时尚的不同，直到现代流行服装的风格。70年代流行的嬉皮风和波西米亚风的服装，而60年代则有好像‘Hairspray’ 电影中角色穿着的打扮，始终还是认为六十和七十年代又或者之前的服装特别令人回味，当然现今的服装也有特别之处。

~回味六十年代的服装~

DISCLAIMER: These videos, wallpapers. artworks and posters are being shown in this review for entertainment purposes only. I do not own, nor claim to own, the legal rights to any of the characters, logos, or trademarks seen within. No copyright infringement intended.