Spring Festival Campaign Design

Practical project/ spring festival/ graphic design/ copy writing/ campaign design

Make a wish this year,

And set your sight clear.

For joy and good health,

And for abundance of wealth.

May you have blessing in manifold,

For it cannot be bought or sold.

As it's better to give than take,

Let me unfold fortune and prosperity to you

in the year of the snake.

brochure cover design and inside pages

Poster design 

Tent card design 

Branding advertisements

2013 is the Year of the Snake according to Chinese zodiac. A promotional and interactive campaign is designed for a business hotel during this Spring Festival and Valentine’s Day to unfolding fortune and prosperity to visitors. Based on the concept of origami, from folding to delivering till unfolding wishes, a fusion kind of Chinese and Japanese style can be discovered in term of visual and the graphic elements are bold and simple spatial forms. The origami snakes as the symbol of spiritual significance form the festival identity across all application from print and advertising to deliver good wishes and luck.

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Study of Storyboard

Advertising Campaign 3/ Advanced Advertising Visual (AAV)/ Assignment/ Storyboard

这一堂课最初的时候就像分析原有的广告故事，然后摘下大纲，画出广告中故事的主要key frames。当然最考功夫的应该是绘画的部分和人物的设计。

不晓得这堂课是否与我的想象有很大的差距，起初我还以为有机会学习如何制作影视。看来就只有靠自己的能力去制造最简单的动画，虽然称不上完美又或者是满足，只要让人懂得故事的内容就可以了。

（BEER COM.）

（TEA COM.）

（MARKER COM.）

上完Advertising Campaign 3的课，画下在学院里的最后一张图画的故事，结束身为学生的生涯。

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Typeface Poster - Palatino Linotype

Typography/ Poster Design/ Palatino Linotype/ Hermann Zapf

重新为一份旧作业的海报做了些修改的部分，在字形特质和排法找到一个平衡点，再来一点点引人遐想的空间感。比起以前好看得多。不过最令自己喜欢还是那黑色的字体与白色的背景对比很引人注目，还有那金色的豪华之感。

Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readability. And this is the purpose of typography: The arrangement of design elements within a given structure should allow the reader to easily focus on the message, without slowing down the speed of his reading. – Hermann Zapf

Advertising Campaign 1: Promoting World Heritage Site - Penang (Part 2)

Creative Copy-writing/ Print ad/ Assignment

一份纯粹让自己习写 headline 和 body copy的功课，这也是考验语文和思考能力的作业。好彩有朋友纠正我语法上的错误，可以让我从中学习更多，尤其掌握使用优美的句子。

设计方面则使用回了Timeless Penang Campaign的那三份 print ads 而重做最后一部曲总结的杂志广告设计，而这张print ad的格式灵感是参考了Australia的“There's Nothing Like Australia” tourism campaign.

[Take a step into George Town, where the past lives on in the present

The old world charm of George Town, Penang invites you to explore now.

On the present day, George Town is still filled with buildings of yesterday that fully deserves to be appreciated.  Its remained old buildings are re-furnished into outlets such as heritage cafes and heritage mansions or hotels to fit the lifestyle of local people and visitors.  Old streets and alleyways, friendly people, and the unique local delights – it’s a most preferred venue for backpacker to indulge in the lifestyle of local community.

Whether it’s tasting a cup of inherited old Penang-style coffee in a heritage cafe, riding trishaw around the historic area of the town, enjoying the atmosphere of the local community lifestyle at a leisurely pace, or just paying a visit to the Peranakan Mansion to interact with local friendly folks, George Town offers you the lifestyle that you’re likely to get in touch with.

There is no better way to savour the heritage and lifestyle of Penang than through a real visit to here. Come and join us now in the historical George Town.     

Keep the best experience with you]

就象把时间花在记事簿和写blog，不过，在这科目里算还学习了一些有用的知识，也知道要当一位Copywriter真的很不容易。

Part of the lesson from Creative Copywriting to write a better copy for a print ad:

✓ Copy not only should be as simple as possible, but a clear focus on 1 selling point;

✓ Take note of your tone of voice and grammar in writing;

✓ The headline is the key element in print advertising,
✓ The headline should work in combination with the visual to get reader’s attention;  

✓ Body copy is designed to be read and absorbed;

✓ Taglines are short, catchy, memorable phrases used at the end of an ad to complete the idea;

✓ Slogans are repeated from ad to ad as part of a campaign or long term brand identity effort;

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.

Starbucks Brochure

Corporate Literature/ Final Project/ Infographic poster design/ Brochure design

I started to create and design this brochure 1 month ago. There are many design elements to consider. Important considerations include: How you are going to organize the contents？Are the choosing typeface and grid system effective in which to create the brochure？Are the photos appealing to readers？Will viewers respond to the infographic poster？How to develop a consistent and practical layout for improving the visual？It is increasingly important to understand the elements in which I choose for the design.

Thanks to James, lecturer guided me step by step to improve my design. This is really my 1st time to learn publication design as much as I can. And this work proved that I can design a brochure as well as I can create a poster I like. I like everything of it, the concept of unlocking the senses to experience, the icons, especially the infographic poster. Of course, I take a lot effort to develop this project. To me, it is the practical quality that matters.

Something I did learn from the lesson of Corporate Literature to produce better brochure:

01. Know your purpose

02. Take stock to stock

03. Put readers first

04. Set pen to paper

05. Make a good first impression

06. Limit your fonts

07. Copy right

08. Think of simple statements

09. Keep what works

10. Shoot sharp (nice images)

Sources of image from Starbucks' facebook (pages).

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Starbucks Infographic Poster

Corporate Literature/ Infographic poster design/ Brochure design

为了Corporate Literature科目而设计的A3图像海报。抛开死板的呈现方式，让数据和设计融为一体，以图画的形式来讲述品牌的历史。主要目的是为观者提供最佳的视觉，方便过目，易于让人短时间了解内容，这应该是从这项科目中学习到的知识。

感觉上挺不错的…（繁忙当中）

Resource link:
Starbucks
15 Facts About Starbucks That Will BlowYour Mind

WAYne Design

Advertising Campaign/ Corporate Identity Design/ Branding/ Photography/ Illustration/ Story-boarding 

两年在The One Academy Penang 的Graphic and Advertising课程快要结束。一直以来资料分析和CID还有广告学都是我的强项（算是吧），大部分设计都以简约的风格为主。说到设计心思，大概就是多读多看多吸收灵感和提升自己的审美观，然后再从自己的创意概念出发制作出属于自己的作品。平面设计里讲究美学、构图、颜色和字体设计，而广告设计注重于概念和商业需求，两方面都必须兼顾着。当然，还学习了关于纸张选材和颜色印刷的知识。其实，真正领悟到的是只要在能力、体力和时间许可下做出不丢人现眼还是满足自己的作品就已经很幸运了。若自己的作品有着最佳的视觉震撼力，那应该会是一种感动。

暂时网站：

WAYneDesign

WAYneDesign Facebook Page

BehanceShowcase Wayne y.m.h.

设计过程：

Portfolio Presentation: Self-promote print and web

Portfolio Presentation: Self-promote Print & Web

Self-promote pieces/ Final Project/ Portfolio Showcase

I’ve created my self-promote print and web inspired by the directional signboards and pictograms as the final project of this subject – Portfolio Presentation. Putting effort in designing this print to show my strategic planning process and selected portfolios display on my website. The new identity represents a new direction for me to stand up and get notice, hope it can works effectively to promote myself.

The readable logo is based on an appropriately selected typeface – Good Times, as it offers a kind of contemporary and confidently bold characteristic as to reflect of my works’ characteristic. 

Besides that, to enhance my concept of “directions” effectively, I add in the elements of directional signboards with different inforgraphic in black and white to present one-of-a-kind identity. I design it with a brief in hand and the objective is to promote myself as a passionate and practical designer who always indulges my works by organizing and systematic planning to offer the best art direction to clients.     

This is by far my favourite branding project. I develop the self-promote project in an attempt to better understand of my own works and characteristic.  I like the simple and innovative design. I’m also happy with how the idea came out of ‘offering directions’ and element of directional signboards with mind-mapping of workflow to show the process of how I complete my inspirational portfolios.

An A2 workflow of mind-map poster that can be folded down into A5 is designed together with the promotional booklet to present my portfolios. It considered as effective as it is portable and easily to be kept. And it just shows off my creative ability. 

The selected portfolios ranging from advertising to storyboard appear in the booklet. The booklet features short caption and information about the inspirational projects.

Behind all of these artworks is a struggle of hard work and perseverance. Of course I thoroughly enjoy the process and I’m glad to complete this project with the help from a close friend.

Please access to my FB fan page https://www.facebook.com/waynedesign9  or my website  http://wayne.belushley.com/index.html  for more details of my portfolio showcase and my profile.  

Corporate Identity Design 2 & Brand Communication: Cinema Logo & Campaign Design

Corporate Identity Design 2 / Brand Communication / Final Project/ Cinema identity design/ Campaign design

喜欢电影的自己选了一个将近的题目。这次的功课以体验独特3D电影的精彩视觉享受为主题，用了anaglyph image中主要的红色与蓝青颜色为整体设计的特征，使用了重叠方式呈现让人一看就懂得的3D概念，搭配一系列特选的3D电影，使海报、明信片和其他物品等彼此的联系更进一步，为一间3D电影院定位。

Single Minded Proposition (SMP) 

Offer the best in 3D Digital Cinema Technology and a high quality viewing experience of exclusive 3D movies.   

Proposed Logo Design Requirement

The new logo will be conveying the essence of W Cinemax’s business activity – 3D films ; high and advanced quality viewing movie experience; Stylish and contemporary; Visually interesting & impactful; Legible in small & large scale for signage and promotional designs.

Proposed Event of the Campaign

3D SEEKER 3D Film Festival 2013

with the campaign themeline of x3 increase in 3D thrill!

It’s a 3D movie festival lasting three days which people can choose their favourite 3D films from the list of selected Threesome 3D Movies: 3 Best Blockbuster; 3 Best Animation and 3 Best Selected Films. In order to promoting the cinema’s 3D Viewing experience, 3D facilities and exclusive 3D films, the event invites you to seek greatest 3D films in your greatest 3D cinema! Highlights include 3D film-making seminar and meeting with directors, 3D theme exhibition, 3D interactive game and 3D short film-viewing.     

An anaglyph colour palette which provides a stereoscopic 3D effect in red & cyan and also bold typeface were chosen to embody this new brand’s values, benefits and conveying the SMP: Great 3D viewing experience combined with the confidence of the business entity.

W CINEMAX came to me with a specific insight, which the cinema was modern and offering 3D films with high technology equipment. Essentially, it was a distinctive cinema but there were certain aspects that it wanted to address and emphasize the characteristic of the business entity.  

 

After extensive research about some aspect of anaglyph graphic design and stereoscopic effects, I concluded that I should select the basic nature of 3D effect –overlapping of both layers red and cyan like the normal 3D glasses to present the alternative and easy recognizable 3D characteristic. This was the starting point for the project. 

To ensure it would work across all the required media I tested it. I tried it out to design different layout of the posters and using everything that could be considered for the event such as buntings, leaflet, badges and more. 

The logo and branding needed to address this, by working well (in photomontage) both on a large and small scale, final designs across the huge range of different media, from Prints, Ephemera to Vehicles – as well as Web & Digital.

上一次CID1的project未能完成得好，今回的CID2的project终于守得云开见明月了，可以令自己觉得自己的设计和审美有大进步! 有付出有努力过，正如一份功课做得好会有人知，有人欣赏。当成绩揭晓时候的心情，知道了自己有付出有成果，真的很开心。从讲师的评语是，SMP十分清晰，使用[3D]这个概念明显和颜色的感觉很抢眼，整体的campaign design不错，只是在Logo design和修饰方面还有进步的空间。希望保持着这态度和成绩继续加油。

Images, photos and information resources from 

http://www.inmagine.com/

http://www.impawards.com/

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only. 

Advertising Campaign 1: Promoting World Heritage Site - Penang

Advertising Campaign 1 / Print ads/ Final Project 2/ World Heritage Site: Penang

这是我们Advertising Campaign 1的第一份Group作业。从Idea of print ads到 logo development，再从photography到copy-writing等，才发现这份作业还真需要很多方面的人力和物力资源才能完成这一系列充满老槟城情怀的print ads (拍摄过程<---click)。 

配合我们使用的怀旧主题，我们使用了深棕色类似老照片的色调把'穿梭时空'的点子串连起来，让到来的参观者有着回到老槟城的感觉。从以前依然保留到现在的古老房屋和三轮车，往本地的食、住、行的生活中探索而勾起处于想当年'当我们同在一起'的回忆。虽然怀旧和传统复古味重未必可讨好所有人，但我们仍觉得这一份'初作'已经是不错了，至少是可以摆出来呈现。

最后感谢组员们的合作还有朋友们的协助。

The process began with analyzing Penang’s history, heritage buildings, and local business and how the team finds out the unique selling points use to achieve a competitive advantage. 

The team has creating “Timeless Penang”, an advertising tourism campaign in Penang promoting timeless heritage lifestyle as a unique and memorable experience for backpackers to experience. The concept behind the campaign is that ‘those that visiting the George Town get to feel the old world charm of Penang’, targeting at the international tourists whose wish to experience the local heritage lifestyle and get familiar with it through heritage mansions (living), heritage cafe (food) and heritage transportation.  The three print ads feature a backpacker visiting Penang just like going through time-traveling to the past of the island to experience  the timeless lifestyle of the local community. 

 logo design process

The logo of Timeless Penang is inspired by old-style seal of passport. It’s a reflection of the classic style to convey a timeless quality. 

leaflet (front)

The central idea behind the logo reflected the unique selling point being focus on the old and historical stuff that still remain in Penang. 

leaflet (back)

The sepia feel and brownish colour moldboard is being used for the campaign for all communications, including the website, leaflet, postcard and other materials.  

(website layout)

Credits:

Team members Wayne, Yvonne and KK. 

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.