Recently
I have just come across an award winning commercial called ‘Leila’ by Organ
Donor Foundation of South Africa. The idea of the commercial is quite
brilliant. The storyline of the commercial is about a little girl dressed in
white walks over a highway to lay down on the road next to a motorcycle driver
who was just in a fatal accident. The commercial ended with the main message of
''If you're not an organ donor when you die, you take someone with you.''
My
liking for this commercial actually began out of sympathy for the innocent girl
in the story. I feel great sympathy for those of the people waiting the organs
which they require them for surviving. One person to be organ donor, he or she
can save others or as many live as possible, here is the main message of
it. The commercial tells us that if you
are an organ donor, you’re actually giving ill people a chance to have a life
that was never possible before.
As
I mentioned early, one of the thing attracts me of this commercial is the
sentimental and emotional approach. The plot of this commercial is not really
straight forward, but simple to interpret, it is created to evoke a deeper
meaning in the mind of the viewer. A good and memorable commercial should touch
the essence of humanity.
Besides
that, the direction of this commercial is good. Instead of the idea and
message, another element that makes this a good commercial is the selected
song. Not only the story, but the selected song plays a significant role to
present the whole story of it. The sentimental song of ‘Use Somebody’ is
definitely the most appropriate song for this commercial. Of course when I searching more information of this commercial, more things I have found. Besides of this, the song also being featured in a MTV video (<---click).
(I think this commercial review should enough for my assignment...)
DISCLAIMER: These videos, wallpapers.
photos, artworks and posters are being shown in this review for entertainment
purposes only. I do not own, nor claim to own, the legal rights to any of the
characters, logos, or trademarks seen within. No copyright infringement
intended.
