| Category: | Books |
| Genre: | Arts & Photography |
| Author: | Alina Wheeler |
In this comprehensive and practical reference-book in
branding communication, it is packed with useful notes and abundance of case-studies.
I like the description and step-by-step explanation about strategy and planning
so much. The case studies as detailed are insightful for the learners and the
book picks up well-known international branding such as (RED), MoMA, and so on
as case studies. Even some of the notes given by my lecturer are from this
book.
I came across this book in Popular bookstore, well, it’s
quite expensive (indeed, around RM 200), but luckily the library of college did
have this book on the shelves. I do enjoy reading this book and I am grateful
it has helped my assignment and project along the way. If you love branding
strategy or doing relevant identity design project like what I do, then this
reference book is a must-read for you.
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