Spring Festival Campaign Design

Practical project/ spring festival/ graphic design/ copy writing/ campaign design

Make a wish this year,

And set your sight clear.

For joy and good health,

And for abundance of wealth.

May you have blessing in manifold,

For it cannot be bought or sold.

As it's better to give than take,

Let me unfold fortune and prosperity to you

in the year of the snake.

brochure cover design and inside pages

Poster design 

Tent card design 

Branding advertisements

2013 is the Year of the Snake according to Chinese zodiac. A promotional and interactive campaign is designed for a business hotel during this Spring Festival and Valentine’s Day to unfolding fortune and prosperity to visitors. Based on the concept of origami, from folding to delivering till unfolding wishes, a fusion kind of Chinese and Japanese style can be discovered in term of visual and the graphic elements are bold and simple spatial forms. The origami snakes as the symbol of spiritual significance form the festival identity across all application from print and advertising to deliver good wishes and luck.

Disclaimer: These student projects have no affiliation with the brand name and the artworks on display are solely for educational purpose only.