摘录要点：
The seven ingredients in your signature dish:
- Keep it simple/ Minimalist approach.
- Make it relevant.
- Incorporate tradition.
- Aim for distinction. (Recognizable/ Shape/ Outline)
- Commit to memory.
- Think small.
- Focus on one thing.
 | |
| the alphabet of 'E' located in the negative space in electrical elements (By Josiah Jost, 2008) |
 | |
| the oak leaf (strength) + acorn (seed of knowledge) = school's status |
 |
| A series of 3 sets of up and down strokes. (By Some One, 2003) |
 |
| Replacing with the speech marks (By nido, 2001) |
 |
| Make use of the French flag, but focuses on one relevant attribute of property - the open door, welcoming everyone in. (By Roy Smith Design, 2008) |
Make excellent use of negative space.
“What you take away is just as important as what you keep,” said Katie Morgan, senior designer at 300 million.
Resources from Page 22 – 39. Logo Design Love: A Guide to Creating Iconic Brand Identities. David Airey. 2010. New Riders Voice That Matter.
No comments:
Post a Comment