设计一个品牌特征的过程中需要注意的细节。
摘录要点：
DO
1. Understanding about the product. Limiting colour palettes, typography and detail.
2. More research and time is needed.
3. Take care of the values, characteristics and tone of voices of the product.
4. Target market! How client wish to be perceived and promoting.
5. Planing strategy.
6. Spot what's special.
7. Look at the competitors (visual styles, typefaces and colours).
8. Digest and analyze the information.
Others：
1. The logo shouldn't try to express every supposed emotion or deep meaning of the brand.
2. Don't offer too many choices. Set the main direction.
3. Don't let it become a logo contest.
4. Brief is required!
5. Take care of small elements to support logo.
6. Don't use free fonts.
7. Simplicity of idea & Strong visual style to create timeless identity.
8. Art direct!
Resources from Computer arts projects Issue 148
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